GOLFTEC’s OptiMotion Delivers Key Insights into Leaders’ Swings During CBS Broadcast of Wells Fargo Championship

CBS used AI-powered technology to examine tee shots of winner Rory McIlroy, runner-up Xander Schauffele

DENVER, [May 14, 2024]GOLFTEC, the world leader in game improvement, was featured prominently during CBS’ broadcast of the PGA TOUR’s Wells Fargo Championship. Analysts used OptiMotion, the company’s pioneering motion capture technology, to provide viewers with in-depth analysis of the swings of winner Rory McIlroy and runner-up Xander Schauffele, providing viewers with key takeaways for their own games. 

OptiMotion, powered by a proprietary AI model, is the wireless and sensorless motion capture technology that measures 15 specific joint centers within the body and collects more than 4,000 data points in every swing, providing insights that allow GOLFTEC coaches to build easy-to-understand, practical improvement plans.

The technology can be used anywhere on course during broadcasts — from on course to practice areas. With GOLFTEC’s digital library of more than 14 million golf swings, OptiMotion enabled CBS analysts to provide viewers with biomechanical swing data about hip turn, hip sway, shoulder tilt and other key elements. This weekend’s OptiMotion segments included: 

“The Wells Fargo Championship again showed how OptiMotion can play such an important role in helping people understand the golf swing - and use that information to improve,” said Joe Assell, CEO of GOLFTEC Enterprises. “We were able to provide viewers with unprecedented insights into the intricacies of the game and showcase the kinds of data and information our technology provides to help golfers improve.” 

Operating across 262 locations globally, GOLFTEC allows members to be taught by the best coaches, practice with the latest technology and get fitted into the right clubs - a system that has helped GOLFTEC students improve by an average of seven shots and gain more than 20 yards off the tee.

In addition to OptiMotion, GOLFTEC centers feature SKYTRAK+ launch monitors, and offer private lessons and a custom club fitting program to provide members access to the latest equipment from leading brands like Callaway, TaylorMade, Titleist, PING, Mizuno, and more.


GOLFTEC stands as the world leader in golf improvement, with a global presence of more than 260 locations worldwide and a dedicated team of more than 1,000 Certified Personal Coaches. Founded in 1995, GOLFTEC has been unwavering in its mission to help individuals play better golf. Through the fusion of world-class golf instructors and cutting-edge teaching systems, GOLFTEC has been instrumental in guiding hundreds of thousands of golfers toward achieving their goals. In 2023, the company continued its momentum by opening 15 new locations, providing more than 1.7 million golf lessons, and integrating SKYTRAK launch monitors into the in-bay experience.