TaylorMade launches the final pieces of the new SIM equipment line

By Sabrina Naccarato

It’s always fun when a new driver comes out. But oftentimes, the release of a driver can overshadow the launch of other really cool launches for irons and hybrids. And trust me, no one wants to miss out on TaylorMade’s new SIM irons and hybrids.

Technology going the distance

There’s no question TaylorMade has been at the forefront of technological advances with their equipment and that doesn’t exclude irons and hybrids. Last year, the equipment company introduced Speed Bridge and Speed Pocket technologies in the M5 and M6 irons, which changed the look and feel, compared to their predecessors (the M3 and M4 irons). To capitalize on the success of that technology, the new TaylorMade SIM MAX, and SIM MAX OS feature that proven technology and some groundbreaking new tech.

TaylorMade has now introduced the ECHO Damping System. This advanced technology helps eliminate vibrations at impact for better feel without sacrificing face flexibility.

With this new addition, these irons now feature four major technological advances, Inverted Cone Technology, Speed Bridge, Speed Pock, and ECHO Damping System. This combination only helps golfers hit the ball farther and straighter.

Hybrids find its ‘shape in motion’

Irons aren’t the only ones with the cool new tech. The SIM rescue woods feature new technology, V Steel Sole Design, which helps improve turf interaction through reduced friction and additional versatility when playing from tight or difficult lies. Add Twist Face, C300 Ultra Strong Steel Face and Speed Pocket, you’ve got yourself the ultimate hybrid.

Check out all of the features and benefits of the new SIM irons and hybrids and visit your local GOLFTEC on Feb. 7 to try them out for yourself!

Demo and purchase the TaylorMade SIM irons & hybrids at GOLFTEC!

TaylorMade SIM irons & hybrids

TaylorMade SIM irons: Features & Benefits

SIM MAX irons

Speed Bridge™ technology strategically supports the topline of the iron to unlock explosive distance and forgiveness with improved sound and feel.

ECHO® Damping System designed with energy channeling geometry to quickly eliminate harsh vibrations at impact delivering better feel without sacrificing face flexibility.

Speed Pocket™ Patented TaylorMade technology engineered to maximize face flexibility for increased ball speed and forgiveness on low face strikes.

Ultra-Thin Face 1.5mm face design with Progressive Inverted Cone Technology delivers extreme ball speed across the face with an enhanced sweet spot designed to promote a straighter ball flight.

Progressive Inverted Cone Technology Inverted Cone Technology (ICT) is now uniquely positioned on each iron face to both increase the sweet spot and minimize side spin on mishits promoting a straighter ball flight.

*SIM MAX irons offered 4-LW with D1/D0 (4-AW) and D3/D1 swing weights.
*Stock Shafts: Men’s graphite: Fujikura Ventus Blue (7-S, 6-R, 5-A), Men’s steel: KBS MAX 85 (S,R), and Women’s: Aldila NV Ladies 45 (L)
*Grip: Men’s: Lamkin Crossline 360 47g 0.600 Reminder (Black/Gray), and Women’s” Lamkin Ladies Sonar 38g 0.580 Round (Gray/White)

Retail starting at $899.99 for steel, $999.99 for graphite and hits shelves on Feb. 7, 2020

Demo and purchase the TaylorMade SIM MAX irons at GOLFTEC!


SIM MAX OS irons

Speed Bridge™ technology strategically supports the topline of the iron to unlock explosive distance and forgiveness with improved sound and feel.

ECHO® Damping System designed with energy channeling geometry to quickly eliminate harsh vibrations at impact delivering better feel without sacrificing face flexibility.

Speed Pocket™ Patented TaylorMade technology engineered to maximize face flexibility for increased ball speed and forgiveness on low face strikes.

Forgiving Shape Design head shaping designed for an unmatched combination of distance, forgiveness, and playability. Designed with a large face area to increase stability and wide sole geometry for forgiving turf interaction.

Low Center of Gravity a wide sole geometry, lightweight fluted hosel, 360° undercut and ultra-thin face shift mass from high in the clubhead down into the bottom of the sole for a low, back CG resulting in high, penetrating ball flights.

*SIM MAX OS irons offered 4-LW with D1/D0 (4-Aw), D2/D1 (SW), and D3/D2 swing weights.
*Stock Shafts: Men’s graphite: Fujikura Ventus Blue (7-S, 6-R, 5-A), Men’s steel: KBS MAX 85 (S,R), and Women’s: Aldila NV Ladies 45 (L)
*Grip: Men’s: Lamkin Crossline 360 47g 0.600 Reminder (Black/Gray), and Women’s” Lamkin Ladies Sonar 38g 0.580 Round (Gray/White)

Retail starting at $899.99 for steel, $999.99 for graphite and hits shelves on Feb. 7, 2020

Demo and purchase the TaylorMade SIM MAX OS irons at GOLFTEC!


TaylorMade SIM hybrids: Features & Benefits

SIM MAX Rescue

V Steel™ Sole Design is designed to improve turf interaction through reduced friction and provides additional versatility when playing from tight or difficult lies.

Twist Face™ uses corrective face angles designed to overcome inherent golfer tendencies on mis-hits and to produce straighter shots.

C300 Ultra-Strong Steel Face high-strength C300 steel allows for a stronger, faster face for explosive speed performance.

Speed Pocket™ Allows for increased sole flexibility engineered for additional ball speed and forgiveness on low-face mis-hits.

*SIM MAX Rescue offered in lofts of 19º (3-hybrid), 22º (4-hybrid), 25º (5-hybrid), 28º (6-hybrid), and 31º (7-hybrid) at standard lengths of 40.75″ (3), 40.25″ (4), 39.75″ (5), 39.25″ (6), and 38.75″ (7), with a D3 swing weight.
*SIM MAX Women’s Rescue offered in lofts of 22º (4-hybrid), 25º (5–hybrid), 28º (6-hybrid), 31º (7-hybrid) at standard lengths of 39.35″ (4), 38.75″ (5), 38.25″ (6), and 37.75″ (7), with a C8 swing weight.
*Stock Shafts: Men’s: Fujikura Ventus Blue (7-S, 6-R, 5-R), and Women’s: Aldila NV Ladies 45 (L)
*Grips: Men’s: Lamkin Crossline 360 47g 0.600 (Black/Gray) (MEN), and Women’s: Lamkin Ladies Sonar 38g 0.580 Round (Gray/White)

Retail starting at $249 and hits shelves on Feb. 7, 2020

Demo and purchase the TaylorMade SIM MAX hybrids at GOLFTEC!


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