Technology used for PGA Tour Signature Events is the same technology GOLFTEC has used to help millions improve by an average of 7 shots
DENVER, [July 22, 2024] – GOLFTEC, the world leader in game improvement, has aced its debut season on CBS broadcasts, with the use of OptiMotion to deliver unique insights into the swings of many of golf’s best players.
The breakthrough technology, which is at the center of a system that has helped millions of players improve by an average of seven shots, has been used on seven broadcasts, including each of the PGA Tour’s Signature Events. Using OptiMotion, analysts broke down key biomechanic traits of great players past and present — including Scottie Scheffler, Rory McIlroy, Phil Mickelson, Brooks Koepka and Jack Nicklaus.
“Our partnership with CBS has exceeded all of our expectations,” said Joe Assell, CEO of GOLFTEC Enterprises. “Not only have golf viewers received a unique, in-depth look at what makes these players great, but OptiMotion shows them how they can improve and how GOLFTEC can use the technology to help them.”
A few of the key insights that the CBS team has delivered include:
A closer look at Scottie Scheffler’s footwork using optimotion technology 👀 pic.twitter.com/UzTGN9h1P9
— Golf on CBS ⛳ (@GolfonCBS) April 21, 2024
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- How Ludvig Aberg’s hip sway is considerably less than the average professional, but Trevor Immelman explains how he’s still one of the best drivers in the game.
A closer look at Ludvig Åberg’s golf swing using optimotion technology 👏 pic.twitter.com/Xo9CROaL09
— Golf on CBS ⛳ (@GolfonCBS) April 20, 2024
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- The contrasting shoulder and hip rotation between two long hitters, Koepka and Mickelson.
Shoulder and hip turn: Brooks vs. Phil. #themasters pic.twitter.com/XxVZdkXSbL
— Golf on CBS ⛳ (@GolfonCBS) April 9, 2024
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- Why McIlRoy’s 52-degree head tilt is one of the reasons why he can hit up on the ball so well, contributing to his length and draw.
One of the reasons why Rory McIlroy is able to hit up on the ball so well: Head tilt.@MichaelBreed explains using optimotion technology. pic.twitter.com/3qL3BhF7u0
— Golf on CBS ⛳ (@GolfonCBS) May 18, 2024
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- How Nicklaus’ 13-degree shoulder tilt, 108-degree shoulder turn and 56-degree hip turn made him one of the best drivers in the history of the game.
“One of the greatest drivers of the ball in the history of the game.”@TrevorImmelman analyzes Jack Nicklaus’ swing using optimotion technology. pic.twitter.com/tb8l80Py2d
— Golf on CBS ⛳ (@GolfonCBS) June 8, 2024
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- How Xander Schauffele’s forward shaft lean generates significant compression and contributes to consistency and length.
Xander’s altered position at the top now allows him to generate speeds of 180+ off of the tee 👀@TrevorImmelman breaks down the change using optimotion technology. pic.twitter.com/OUKBDmYxgW
— Golf on CBS ⛳ (@GolfonCBS) May 12, 2024
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- Akshay Bhatia’s 113-degree shoulder turn at the top of his swing, which is 17 degrees more than the tournament average and partially responsible for power generation. “A young man’s, modern golf swing,” Immelman said.
Akshay Bhatia’s shoulder turn is 17 degrees more than the TOUR average. 😳@TrevorImmelman broke down his swing using optimotion technology. pic.twitter.com/W83X1OouMa
— Golf on CBS ⛳ (@GolfonCBS) June 24, 2024
OptiMotion, powered by a proprietary AI model, is the wireless and sensorless motion-capture technology that measures 15 specific joint centers within the body and collects more than 4,000 data points in every swing. Available in every GOLFTEC, it’s the foundation that every GOLFTEC coach uses to build easy-to-understand, practical improvement plans.
The technology was used in a number of locations during broadcasts — from on course to practice areas. With GOLFTEC’s digital library of more than 14 million golf swings, OptiMotion enabled CBS analysts to provide viewers with biomechanical swing data about hip turn, hip sway, shoulder tilt and other key elements.
Operating across 262 locations globally, GOLFTEC allows members to be taught by the best coaches, practice with the latest technology and get fitted into the right clubs — a system that has helped GOLFTEC students improve by an average of seven shots and gain more than 20 yards off the tee.
In addition to OptiMotion, GOLFTEC centers feature SKYTRAK+ launch monitors, and offer private lessons and a custom club fitting program to provide members access to the latest equipment from leading brands like Callaway, TaylorMade, Titleist, PING, Mizuno and more.
About GOLFTEC
GOLFTEC is the world leader in golf improvement, with a global presence of more than 260 locations worldwide and a dedicated team of more than 1,000 Certified Personal Coaches. Founded in 1995, GOLFTEC has been unwavering in its mission to help golfers unlock their potential with innovative instruction – informed by proprietary game improvement technology, including OptiMotion. GOLFTEC’s innovative system has helped millions of golfers improve by an average of seven shots and gain more than 20 yards off the tee. In 2023, GOLFTEC expanded its portfolio with acquisitions of SKYTRAK and 24/7 Golf. For more information, visit golftec.com.