World leader in golf improvement to serve as 'Official Instruction Partner'

DENVER (June 26, 2024) GOLFTEC, the world leader in golf improvement, is proud to announce an exciting new partnership with Stephen Curry’s UNDERRATED Golf Tour. As the Official Instruction Partner of the 2024 UNDERRATED Golf Tour, GOLFTEC will be on site at all tour events, providing young golfers with state-of-the-art swing analysis using its revolutionary OptiMotion technology.

UNDERRATED Golf is a purpose-driven business endeavor with the overarching commitment to provide equity, access, and opportunity to student athletes from every community by balancing participation in the sport to truly reflect our society. Dedicated to promoting opportunities for young athletes who may not otherwise have the chance to gain access to the sport and adjacent skills, UNDERRATED Golf is working with its corporate partners and sponsors to provide training, equipment, networking events, and more. By partnering with GOLFTEC, the tour will enhance its mission to nurture and develop the next generation of golf talent through unparalleled instruction and cutting-edge technology.

At each event, young golfers will get to experience GOLFTEC’s expert coaching using OptiMotion swing analysis. Powered by a proprietary AI model, OptiMotion is the wireless and sensorless motion-capture technology that measures 15 specific joint centers within the body and collects more than 4,000 data points in every swing, providing personalized insights that will help these aspiring athletes refine their technique and elevate their game. GOLFTEC’s presence will ensure every participant receives professional-grade feedback, fostering improvement and confidence on the course. 

“We are incredibly humbled to be a part of such a meaningful initiative,” said Chris Koske, Senior Vice President of Marketing at GOLFTEC. “Partnering with the UNDERRATED Golf Tour aligns perfectly with our mission to make golf more accessible and to help every golfer improve. By leveraging our innovative OptiMotion technology, we hope to inspire and support the next generation of golfers, ensuring they have the tools and opportunities to succeed.”

The 2024 UNDERRATED Golf Tour will travel to various locations across the United States, featuring competitive play and development opportunities for young golfers. GOLFTEC’s involvement will bring a new dimension to the tour, enhancing the overall experience for participants and helping to break down barriers in the sport.

“It’s great to have GOLFTEC as one of the partners of the UNDERRATED Golf Tour,” said Jason Richards, Athletic Operations Director of UNDERRATED. “Their expertise and technology will be a great added experience for the players on the Tour and we’re looking forward to seeing where we can take this relationship in the future.”

For more information about GOLFTEC and its involvement with the UNDERRATED Tour, please visit 



GOLFTEC is the world leader in golf improvement, with a global presence of more than 260 locations worldwide and a dedicated team of more than 1,000 Certified Personal Coaches. Founded in 1995, GOLFTEC has been unwavering in its mission to help golfers unlock their potential with innovative instruction – informed by proprietary game improvement technology, including OptiMotion. GOLFTEC’s innovative system has helped millions of golfers improve by an average of seven shots and gain more than 20 yards off the tee. In 2023, GOLFTEC expanded its portfolio with acquisitions of SKYTRAK and 24/7 Golf. For more information, visit 


UNDERRATED is an inspiring lifestyle brand with a mission to empower underrated and underrepresented individuals all over the world. With a passion for celebrating the underdog, UNDERRATED echoes this message across three main categories including experiences, media and physical product. The brand, which was established by Stephen Curry in 2019, draws on the revered NBA Champion’s personal story as an underappreciated three-star athlete in high school who always stood in the shadows of his peers. As a powerful culmination of this inspiring journey to the top, UNDERRATED is committed to opening doors for often-overlooked student-athletes by developing impactful basketball programming, and fostering a platform for visibility through the UNDERRATED Championships, which create opportunities for players to be recognized by key figures. Based in the Bay Area, UNDERRATED is a mindset, a motivation, a calling, a compliment. For more information, please visit, and connect on social media via Instagram, Twitter and Facebook